Burson Oil Relaunches with Major Upgrade
May 26th 2025
After three decades as a staple in Australian workshops, Burson Oil is undergoing a transformative relaunch that promises to elevate the brand to new heights. This isn't just a simple refresh—it's a comprehensive overhaul designed to meet the evolving needs of modern vehicles and the mechanics who service them.
The relaunch maintains Burson's proud tradition of Australian-made products. All oils continue to be manufactured in Melbourne, Victoria, a point of pride for the brand and a commitment to supporting local industry.
Enhanced Product Design
The revitalized range features:
- A refined new label design that enhances the product's premium market positioning
- Clear labelling to help customers quickly identify the right oil for their needs
- Ergonomic handles and easy-pour necks for improved usability
The relaunched range has been developed to meet the latest industry specifications and standards and will be using the highest quality base oils.
Two Distinct Product Lines
The new Burson Oil range is strategically divided into two categories:
Perform – Designed to exceed standard specifications with improved vehicle protection
Optimal – The premium-tier choice that competes directly with other top-grade lubricant brands
The high-quality range covers all modern needs, from SUV’s to 4X4s that meet the latest requirements to be compatible with Diesel Particulate Filters.
The range also offers all types of volumes for ease of use, from one litre bottles to the two hundred and five litre drums.
Built for Workshop Success
Backed a network of over 220 stores, the Burson oil range ensures mechanics across Australia have reliable access to quality lubricants when they need them.
A Commitment to Australian Workshops
For 54 years, Burson Auto Parts has been servicing the trade and has been a trusted partner to Australian workshop owners. This relaunch of the Burson Oil range represents a renewed commitment to providing trade professionals with products that deliver both performance and value.